My name is Tanya Josephs, and I was born and raised in Rhode Island. I’m the oldest of three and a first-generation American. My parents are from Haiti and Senegal. I recently moved with my husband and three young children to Raleigh, where we plan to stay long term. We absolutely love it!
2. How/why did you become a writer, specifically a copywriter?
My story is a little backward…growing up, education was everything in our family. I went to Merrimack College and received my Bachelor’s in Health Sciences, followed by three years of graduate school at the University of Rhode Island, obtaining my Doctorate in Physical Therapy. I have been practicing since 2012 and worked with ages 0-102! Quite the span.
Fast forward to 2020, when the world shut down and we were all forced to really think and evaluate what was important. Being told that I was essential and having to see Covid positive patients in their homes was terrifying. I decided I didn’t want to have to do things that I felt uncomfortable doing.
At the same time, I realized that I was answering a lot of my friends’ questions about pregnancy, postpartum, and babies. We were all growing our families at the time, and one of my other passions is motherhood. (Fun fact - I would love to be a birth doula one day. I am totally obsessed with all things birth). After a lot of long-winded text messages and the realization that nobody talked about these things, I decided to launch my blog, Motherhood Managed. Writing was extremely freeing and felt good to my soul.
As I began that journey and did more research into work-from-home opportunities, I came across copywriting, which is writing that prompts the reader to take a desired action. I decided I could combine my love of writing with a niche that speaks to me, and make a living while being able to stay home with my children and create my ideal lifestyle.
3. What is the mission or main focus of SoWrite Copywriting Studio?
SoWrite Copywriting Studio is my legacy. My mission is to turn around and show girls and women like me, especially women of color, that they can truly create life on their own terms. Too many women feel stuck in jobs that take them away from their families and don’t leave them with enough time to pursue their passions. SoWrite is the manifestation of my journey as a mother who wants to be able to drop off her kids at school and pick them up at the end of the day. More than that, it’s an example to anyone: you can live life on your own terms. There’s so much more to living than the status quo!
My hope is to be able to offer coaching and courses in the future. I have already had college-aged women of color reach out to me (after finding me on TikTok), expressing interest in copywriting! I feel like I am already making a difference.
4. Do you have any specialties or any area of expertise?
My natural area of expertise is healthcare, being a Doctor of Physical Therapy for the last 11 years. My other specialty, if you couldn’t tell by now, is motherhood. I am very passionate about postpartum support and mental health since I experienced severe postpartum anxiety. I am currently transitioning into writing copy for life coaches, specifically life coaches for moms. My writing interests really reflect where I am in my own life.
5. What are the best & most challenging parts of being a business owner?
The best part of being a business owner is the creative freedom that comes with building your own business from the ground up. Even further, the successes and accomplishments you achieve are that much sweeter, because you pushed through and figured it out.
On the flip side, the most challenging parts include having to figure things out on your own. While we have thousands of resources at our fingertips, sometimes the noise becomes overwhelming. It is very easy to overconsume. I am currently learning to balance this. You have to be able to choose one method/mentor/coach and go with it. When you are looking at multiple “gurus” in your field, you start trying to blend too many styles, adopt too many tips and tricks, and you get lost in the noise. Trust yourself to choose the right mentor for you and leave space to hear your own voice. It’s your business after all!
6. Where do you see your business in 5 years?
In 5 years, I hope to be copywriting full-time. I am still practicing as a DPT, and can’t wait to transition to full-time writing. I see myself working with 3-5 dream clients on retainer, offering courses and coaching, and having 1-3 signature offers for my audience that sell on repeat!
7. Who do you look up to or admire in the writing community?
There are so many amazing writers who have made dream lives for themselves. A couple of my recent favorites are Tori Autumn and Eman Ismail, women of color who have reached amazing levels of success that I aspire to also reach. I also admire Alex Cattoni and Sarah Turner, who have created absolute copywriting empires and are amazing to learn from.
8. Tell me about your most recent business win.
I recently pitched an amazing manifestation coach who I have been following on several platforms for at least 4 years, before copywriting was even a thought. I filmed a Loom video and pointed out some ways I could help improve her email newsletter. She actually personally watched my video and answered my email. Now, she declined my services as they had just hired another copywriter, but the fact that I went for it and actually got her to watch and respond…I was honestly thrilled. Plus, you never know when someone will turn around and reach back out. It’s all about building relationships. Now I know I’m on their mind if they ever need more copywriting services!
9. Please share any upcoming events or programs you will be participating in or any special offerings for new clients.
I recently developed a master list of 37 lead magnet subjects and subcategory prompts for life coaches. It’s available for free on my website. It’s an awesome resource for coaches who are looking to create lead magnets for their clients and grow their email lists!
Originally from Rhode Island, Tanya now lives in North Carolina with her husband and three young children. She is also a practicing Doctor of Physical Therapy, a self-proclaimed foodie, lover of wine, podcasts, books, and binge-worthy TV series.
Find out more about her copywriting services and grab your free lead magnet master list here. You can also find her on TikTok, Pinterest, and LinkedIn.