1. Tell me about yourself.
Hi! I'm Lauren, a mom of three kiddos from Richmond, VA! My background is in anthropology, and since college, I have spent my professional life working at a non-profit and, for the past decade, for a breastfeeding and maternity e-commerce brand. I am also a Certified Lactation Counselor. I'm a homebirther, have been breastfeeding babies for almost 6 years now, and I'm a firm believer in making empowered and informed decisions for themselves and their families, especially when it comes to birthing and breastfeeding. When I'm not fully engrossed in parenting or work, I like to go for a walk in the woods, ride my bike, craft, or watch birds!

2. How/why did you build LactSafe?
LactSafe was built after a series of moments where I could have really used it. Each instance really pushed me to work with my husband to co-create the app.

Instance one: When my firstborn turned one, I had to have two major surgeries, and I remember vividly being concerned about whether certain medications were safe to take while breastfeeding and not really getting a clear answer. Some said pump and dump to be safe, others said it was fine. It was confusing.

Instance two: When I was pregnant with my third baby, I was given inaccurate advice from an EMT about which medications were safe to take while pregnant and breastfeeding for a sinus infection. I knew his advice was incorrect because I had been a CLC for years, and also had been working on LactSafe, so I was pretty familiar with the medications he was talking about. Nonetheless, I remember being so flabbergasted because if I hadn't had that background knowledge, what would I have done?

That experience led me to instance three, which is more of an ongoing pattern. As a CLC, I've heard so many times folks ask whether a certain medication is safe to take. As a CLC, the response is to check LactMed and talk to your provider. But from personal experience, when you're down bad with a sinus infection or recovering post-surgery, the last thing you have the capacity to do is read through a bunch of medical jargon when you really just want a clear answer on whether you can take this medication while breastfeeding. I've been in those situations, so I 100% get it. You're in so much pain, baby has to eat, and you don't want to give up on your breastfeeding goals. With my husband's help (he built the entire app from start to finish, and who I am co-creating with!), this is when we decided it was time to get LactSafe out into the world! 

My goal for this app is to be a tool that makes medication safety easier to understand and gives parents the confidence to start conversations with their providers, because I've also heard horror stories about people ending their breastfeeding journeys over medications that the research actually says are fine.

3. What is LactSafe's mission or main focus?
LactSafe's mission is to make evidence-based medication safety information easy, fast, and friendly for breastfeeding and pregnant families. Our vision is a world where every parent can make confident health decisions.

4. What are the best and most challenging parts of being an entrepreneur?
Time and energy! I hate that this is such a cliche answer, but as a working full-time parent with three very active kiddos, finding the time to really invest the energy I want into LactSafe has become really hard.

That said, remembering being postpartum and struggling to know if I could still breastfeed my baby post-surgery, and thinking about how I know I'm not the only one struggling with this problem, is what encourages me to keep going. I feel very passionate about this project, and I'm excited to dive back into LactSafe's mission now that the kids are back in school and we have a routine down. :)

5. Where do you see yourself and your business in 5 ­years?
Gosh, it would be an ultimate dream to have LactSafe become the resource providers automatically hand new parents, the way I wish someone had handed it to me. In 5 years I'd love for it to be trusted enough that it's just part of the standard of care, built out with tools like patient insights dashboard and custom provider builds, and known widely enough that no parent has to sit in that scary, confusing moment I was in wondering if they can still breastfeed. Ultimately, if this thing dies tomorrow I'd be happy just knowing it helped at least one other person in their lactation journey!

6. Who do you follow or admire in the breastfeeding/lactation community?
My midwife, Nancy. When I think back to my breastfeeding journey, she really encouraged me to keep going. I appreciate her keeping it real with me and telling me to stick it out. Breastfeeding is beautiful, but it can also be a labor of love and hard work. 100% worth it, but any breastfeeding person would be lying if they said it was all rainbows and sprinkles! Having that support system has been huge. 

7. Tell me about your most recent business win.
I recently launched a pilot for LactSafe for Providers and have been having providers sign up. To me, that shows there's a real need in this space and validates the reason LactSafe exists.

8. Please share any upcoming events or programs you will participate in, or any special offerings for new providers.
We are still offering an early sign-up beta program for providers! If you sign up, you'll get a custom URL referral link. We're also working on launching a patient insights dashboard and a custom build of LactSafe with your brand. More details to come on those latter two, but we are still accepting folks into the beta!

As a doula with more than a decade of experience supporting families from all walks of life, I’ve witnessed the transformative power of real, human care in birth and postpartum. And lately, I’ve been reading a lot about the rise of “AI doulas.” If you’re a pregnant woman, a parent, or someone who cares about equitable maternal care, you should think critically too.

Because here’s the truth: AI doulas, no matter how smart or advanced the technology, cannot replace the support, knowledge, compassion and embodied expertise of live doulas and birth workers. And that limitation matters deeply, especially for Black and Brown women and for families in rural and underserved areas who are already struggling to access quality maternal care.

The Evidence Speaks for Real Doula Support
Over years of training, intuitive skill and lived experience, doulas have become an evidence-based part of maternal care. Multiple peer-reviewed studies have linked doula support, particularly continuous, human, non-clinical support, to:

• Improved Birth Outcomes Research shows that doula support is associated with reduced cesarean rates, shorter labor, increased breastfeeding initiation and lower maternal stress. Doula presence during labor is also linked with a 25% reduced risk of cesarean delivery and improved birth satisfaction.
• Better Maternal Experiences Studies show that doulas help birthing people feel more informed, supported and empowered in decision-making around their birth preferences. Even virtual doula support (which is still provided by real humans) has been associated with lower odds of cesarean and better reported birth experiences, particularly among Black mothers.
• Health Equity There’s growing interest in integrating doulas into Medicaid programs precisely because community-based doula care has the potential to address racial inequities in maternal outcomes and disrupt systemic biases in obstetric care. 

​What Real Doulas Bring That AI Simply Can’t
When people talk about AI doulas, they usually mean chatbots or machine learning tools designed to answer questions about pregnancy, contractions, labor stages or baby care. They might offer information. They might offer checklists. They might even simulate empathy through programmed responses.

But here’s what AI cannot and will never do:

• Embodied Presence Doulas are physically present. We hold your hand. We move with your body. We feel the ebb and flow of your labor. We see the tension, the tears, the triumphs, and we respond in real time in ways an algorithm never could.
• Human Connection & Trust Birth is vulnerable. Postpartum is raw. People want someone who truly sees them, respects them and advocates for them in a system that often ignores their voice. AI doesn’t build relationship, trust or safety, but lived human beings do.
• Contextual Understanding No AI can interpret your emotional state, your cultural background, your medical context and your preferences in the nuanced way a trained doula can. We know how to support a pregnant woman and partner, we know how to navigate hospital systems and we help people make decisions that align with their values and bodies.
• Advocacy & Anti-Racist Support This matters more than ever for Black and Brown birthing people. Research shows that doulas can buffer the harmful effects of bias in maternity care and improve birth experiences for Black women, including reducing experiences of perceived racism during birth. In a study of Black mothers during the COVID-19 pandemic, those with doulas reported less perceived racism and better birth experiences when doulas were physically present. 

The truth is that AI can't give the much-needed human response to years of infertility, a third trimester pregnancy loss, a changed birth plan that ends in an emergency csection, birth trauma, the long journey of breastfeeding or pumping, preparing to leave your baby with someone while you return to work and all of the other countless physical, emotional and mental changes that come with parenthood.

Where AI May Help and Where It Falls Short
Listen, I don’t dismiss technology outright. The modern world has come along way with technological advances. AI tools can offer resources, triage information and support access to basic guidance when no human is available. There is emerging research on AI applications in maternal health in low-resource settings that aid triage and decision support for clinical staff. But that’s not the same as replacing a doula. Those applications are clinical adjuncts, not sources of continuous physical, emotional, cultural, and advocacy support.

Bridging the Gap: Companies Who are Making a Difference
At the same time, we are seeing companies like Maven Clinic and Cleo step into this space, offering families access to virtual doulas, care advocates, and wellness support through technology. These platforms are often employer-sponsored benefits designed to increase access to guidance, education, and support across pregnancy, postpartum, and parenting. Through services like video consultations, messaging, and on-demand resources, virtual doulas on platforms like Maven can help with birth planning, answer questions, and provide emotional support from a distance. Cleo similarly connects families with guides and experts who offer personalized support across different stages of caregiving . And to be clear, there is value here. These tools can help bridge gaps, especially for families who might not otherwise have access to any support at all. But even as these companies expand access, what they are offering is still adjacent to, not a replacement for, the deeply relational, hands-on, culturally attuned care that in-person doulas provide. Technology can extend our reach, but it cannot replicate our presence.

AI will continue to evolve. AI doulas may become more sophisticated. But they will always be tools, not replacements, for the human heart, presence, intuition and expertise that real doulas bring to birth and postpartum care. Real doulas don’t just provide information, we bear witness. We advocate. We care. We walk into the unknown with you. And in birth, that human presence matters.

Want to know the real deal about AI? Watch this eye-opening video on the future of AI from a spiritual perspective.

In 2026, families in North Carolina and all across America face a rapidly evolving landscape when it comes to growing their families and caring for children. With higher costs of living, inflation driven partly by tariffs, healthcare costs rising sharply and continuing maternal health challenges, planning for everyday life and family expansion means understanding more than just diapers and cribs. It means understanding economic realities and health care considerations that affect every step from conception to raising kids.

The Impact of Inflation and Tariffs on Everyday Living in 2026
Unfortunately, inflation isn’t over and tariffs compound it. Though inflation has somewhat eased from its peak years, the ripple effects continue. Tariffs on imported goods, particularly from China, Mexico, and Canada, have pushed prices up on basic household goods, groceries, and baby products. Estimates suggested that recent tariffs could raise food prices by about 2.6% overall, with fresh produce increasing even more, potentially adding nearly $4,000–$5,000 annually to a typical household’s grocery bill.

Industry analysts expect tariff-driven cost pressures to impact healthcare supply chains as well, meaning some equipment and supplies used in hospitals may become more expensive and guess where those additional costs are going? Yep, right to you. Even modest increases in everyday prices matter greatly when you’re budgeting for rent or mortgage, utilities, childcare, transportation, and rising health insurance premiums.

The Real Cost of Childbirth in America
Fact: Bringing a baby into the world is expensive. According to 2025 estimates, the average hospital cost for a vaginal birth in North Carolina was about $14,700 without insurance, with out-of-pocket costs (after insurance) of about $2,750. In contrast, a C-section typically costs 50–75% more than a vaginal birth.

Severe complications increase costs substantially with complicated deliveries totalling many thousands more in combined hospital and physician fees, especially with readmissions. Even with insurance, some families pay $3,000–$5,000 or more out-of-pocket for delivery and newborn care. And if complications arise, like a NICU stay, costs can easily exceed $10,000 or more.

The impact of hospital delivery costs ripples through family budgets, causing financial strain and debt. It also influences decisions about where and how to give birth, including increasing interest in home births. In North Carolina, home births have nearly doubled since the pandemic, partly because families are seeking alternatives to expensive hospital bills. High costs may also deter some families from seeking early or consistent prenatal care, which can worsen health outcomes.

And of course we can't talk about childbirth without mentioning the ongoing maternal health crisis. It continues despite efforts to improve standards of care, including federal proposals aimed at improving hospital maternal care, although such programs can be costly to implement.

In North Carolina specifically, maternal health funding has been boosted with federal investments (Medicaid expansion) aimed at expanding access to care, growing the health workforce and supporting perinatal mental health, which is a positive but still limited step. But with health care subsidies now expired and average premiums on the ACA marketplace nearly doubling, basic health care needs for families hang in the balance and may leave many families putting plans to expand on hold.

How Families Can Plan Ahead
Families expanding in 2026 should build a family budget that accounts for reality and prepare in these areas:
1. Understand the Full Cost of Raising Children

• Start with basics like food, housing, and utilities which are all potentially affected by tariffs and inflation.
• Include rising childcare, health insurance premiums and medical costs, especially if you’re planning for (more) children soon.

2. Plan for Healthcare Costs

• Know the details of your insurance coverage including deductibles, out-of-pocket maximum, prenatal care and parental leave coverage.
• Saving for prenatal care, birth, and postpartum support (including lactation consultants, mental health support, or unexpected NICU stays) will cushion financial shocks. Also fertility or adoption costs if it comes up for your family.
• Consider Health Savings Accounts (HSAs) and flexible spending accounts (FSAs) to build tax-advantaged savings for medical expenses.

3. Evaluate Local Support & Resources

• North Carolina has expanded maternal programs, but gaps remain, particularly in rural areas. Research local clinics, community programs, lactation support groups and doulas.
• Connect with community or faith-based family support networks for emotional and logistical assistance.

4. Advocate for Better Maternal Care

• Contacting local representatives about maternal health (which also includes mental health) funding and Medicaid support. Public awareness and engagement can shape policies that improve access and outcomes.

5. Consider long-term family care

• Begin investing in and planning for retirement, adult children who may stay home longer as well as caregving costs for aging parents or family members.

2026 brings both challenges and uncertainty for families in America, especially here in North Carolina. Economic pressures like tariffs and inflation affect everyday living costs, while maternal health risks and childbirth expenses underscore the importance of proactive planning, budgeting, and advocacy.

Growing a family isn’t just about preparing a nursery, it’s about understanding the financial landscape and health realities that shape your first years together. With thoughtful planning and community support, families can navigate these challenges and build a strong foundation for the future.

The Honest Truth: parenting is hard. Not just “I’ve-been-up-all-night” hard, or “my-toddler-just-flushed-my-keys” hard. I'm talking next-level hard. And while sleep deprivation, mystery stains, and the eternal search for matching socks play their part, there's one sneaky culprit that makes this whole parenting thing truly bananas:
​
Everyone suddenly becomes a parenting expert.

Yep. The real reason parenting is so hard? It’s not your baby. It’s your great aunt Carol, your neighbor Sharon, the random barista who just “has to say something,” and don’t forget the infinite scroll of contradictory advice from Instagram moms who look like they haven’t ever had spit-up on their sweaters. The real reason parenting is so hard is because everybody has an opinion on how YOU should parent YOUR child(ren). How Sway?!

You bring your baby to the park and someone tells you they’re underdressed. Another tells you they’re overdressed. One stranger says co-sleeping is the only way, while another gasps in horror that your baby isn’t in their crib at 7:03 p.m. sharp.

If babies came with instruction manuals, every page would be written in a different handwriting—with conflicting advice in the margins.

Welcome to the wild ride of unsolicited parenting wisdom.

But here’s the thing no one tells you enough (unless you’ve got that one cool friend who keeps it real):
You’re allowed to ignore the noise. In fact, you should.

Because the truth is, nobody—not your mom, not your pediatrician (okay, maybe a little bit your pediatrician), and definitely not that Facebook mom’s group—is raising your baby. You are. And you’re going to get a lot of things right. You’re also going to mess some stuff up. That’s called parenting. It’s not a mistake, it’s how it works.

Every cry, every giggle, every midnight panic-Google (please don't Google) builds your parenting muscle. You don’t learn how to parent by reading all the blogs (yes, including this one—ironic, I know). You learn it the old-fashioned way: by doing it. By trial. By error. By rerouting. And by trusting that little voice inside you that says, “Okay, I’ve got this. I think.”

So, the next time someone offers you the tip that “saved their baby’s sleep/feeding/sanity,” smile politely. Say “Thanks, I’ll keep that in mind.” And then do whatever the heck you think is right. Because you're not raising their baby. You’re raising yours. And you're doing great—even if your shirt is inside out and your toddler just ate a crayon.

Hang in there, trust your gut, and remember: no one knows your baby like you do.
Someday you’ll get to give your own unsolicited advice. Just think of it as a rite of passage.

Welcome to the wild, beautiful, and sometimes bewildering world of parenthood. That first year after your baby arrives? It’s a whirlwind. You will survive off of cat naps and cold coffee. You won't see or talk to your friends for months at a time. The words "clean up" will mean something completely different after a few weeks. You will think about things you have never thought of before like death from lack of sleep or cracked nipples. You will do things like dance to Prince at 2 a.m. just to get your baby to stop crying. And sometimes you will wonder what you were thinking when you wanted to have a baby. But the first year is also equal parts joy, exhaustion, and recalibration of your entire life. 

You’ll hear advice from every direction, but there are some truths you don’t hear enough about. So let me tell you the real deal about what to expect, how to survive, and maybe even thrive during that unforgettable (and often unforgiving) first year.
​
1. Just Like Marriage, the First Year Is the Hardest
Bringing a baby home is a dream come true… and also a shock to the system. You're navigating sleepless nights, diaper blowouts, feeding schedules, and a brand-new identity as “Mom” or “Dad.” It’s not uncommon for couples to experience tension during this time. You’re both stretched thin. Be patient with each other. Communicate often. Laugh when you can. And remember: this is a season — not forever.

2. You and Your Partner Will Have Different Parenting Styles
One of you may be laid-back. The other may Google every symptom at 2 a.m. You might handle crying with cuddles, and your partner with rocking and pacifiers. Different isn’t wrong, it’s just different. Work together to find a middle ground. Respect and trust each other. Your baby will benefit from seeing both of you show up with love, even in your own unique ways.

3. Children Change Everything, Including Your Marriage
Your life as a couple takes a backseat to bottles, burp cloths, and baby giggles. The freedom you once had to plan spontaneous date nights? Gone (for now). But with intentional effort, your marriage can not only survive, it can grow. Let your partner know you still see them. Prioritize time to connect, even if it’s just a hug in the kitchen or a whispered “I love you” over a mountain of laundry.

4. Intimacy Is a Lifeline, Not a Luxury
We’re not just talking about sex—although that, too, when you're ready. Intimacy in the first year is about touch, emotional closeness, and feeling like a team. Don't let exhaustion steal that bond. Find your rhythm again. Sometimes, intimacy looks like holding hands while watching baby sleep. Other times, it’s a heartfelt conversation after midnight feedings. Keep choosing each other.

5. Relationships Will Change (Be Prepared to Lose Some)
It’s painful, but true. Not everyone will stick around once you enter parenthood. Some friends won’t understand why you can’t text back or why you keep canceling plans. Some family members might not support your choices. Let them go with grace. The ones who matter will show up. And you’ll find new connections — in playgroups, in your neighborhood, even online — with people who get it.

6. Go Out — Even If It’s With the Baby
Yes, it’s a hassle to pack the diaper bag, time feedings, and navigate the world with a baby in tow. Do it anyway. Fresh air and a change of scenery are crucial for your mental health. Grab coffee. Take a walk. Go to the bookstore. Even a trip to the grocery store can feel like a mini vacation in those early months.

7. Time Management Will Be Redefined
Forget the old to-do lists. Success now looks like everyone got dressed today or you remembered to eat lunch before 3 p.m. Time becomes elastic and weird. You’ll become a master multitasker—answering emails while rocking a baby, folding laundry during naps, and scheduling showers like military operations. Flexibility is your new superpower.

8. Know the Signs of Mental Health Distress
Postpartum depression and anxiety are real. They don’t make you a bad parent. They make you human. If you're crying more than usual, feeling numb, irritable, or disconnected, don’t brush it off. Talk to your doctor. Reach out to a friend. Therapy and support groups can be life-changing. You deserve to feel like you again.

9. Always Have a Camera Nearby
These moments—the sleepy smiles, the first laugh, the way your baby wraps their hand around your finger — they go by fast. Capture them. Even the messy, imperfect ones. You’ll be so glad you did when you're looking back, wondering how they grew up so quickly.

10. Don’t Stress Over Developmental Milestones
Every baby is on their own timeline. Some crawl at six months, others not until ten. Some sleep through the night early, others don’t until toddlerhood. Comparison steals joy. Trust your instincts and your pediatrician — not Instagram.

11. Your New Normal: Work-Life Balance, Redefined
Returning to work? Staying at home? Building a side hustle during naps? However your days are structured, balance isn’t about equal time, it’s about presence. When you’re with your baby, be with them. When you’re working, give yourself permission to focus. You won’t always get it right. That’s okay. You’re learning. And that, in itself, is parenting.

The first year of parenting is a masterclass in growth—for you, your partner, and your baby. It’s messy. It’s beautiful. And it’s okay if it doesn’t look picture-perfect. Breathe. Be kind to yourself. Celebrate the small wins. And remember: you’re not alone.